As we prepare for travel demand to build, it is important to align your marketing and revenue management strategy, prepare your website, and determine a month-to-month marketing plan that progressively builds with the rise in travel demand over time. For instance, if your hotel closed, update all local listings to indicate that the hotel is open. COVID-19: Hotel & Lodging Back-to-Business Checklist This guidance provides recommendations for hotels and lodging as well as those with fitness centers and conference meeting rooms within their properties. Latest press releases from the Ministry of Public Health to be made available to any guest who requests information. Some stores may be on the path to resuming their operations, while others, not so much. 6. In light of COVID-19, we’ve pulled together a master list of resources to help hoteliers navigate through uncharted territory, be it an economic downturn, monetary uncertainty, or global health concerns. Get Sample Guest Stationery Formats, Hotel SOP's, Staff Training Tips, Job Descriptions, Sample Reports and More. Consider an instant rewards feature where visitors can enter their email to unlock exclusive rates and continue to market to potential guests once the email is captured. Ensure that all destination content on the website is up to date. Reassure guests that the hotel is still taking proper precautions on property and will continue to do so to ensure the safety of staff and guests. With 84% of revenue managers saying they plan to shift more distribution to OTAs post COVID-19, it's no secret that OTAs offer quick visibility for hotels. For the full recovery strategy across phases, download our COVID-19 Hotel Recovery Strategy eBook. ​Once you have your internal response team in place, below are the most important considerations when planning for COVID-19. 3. This article focuses on phase two: how to prepare for the initial rise in travel demand. ALICE’s COVID-19 Checklists Software is available now, and is free to help hotels manage operations through times of low occupancy or closure, back into times of recovery, and up to full occupancy again. RESERVATIONS & PRE-ARRIVAL The intention of this support pack is to help provide guidance on recommended practices for Spa Reservations and Pre-Arrivals during enhanced procedures for COVID-19. Crisis Management is a critical component of any successful digital strategy. While each of our services is available on its own, together they provide an all-encompassing partner that helps hoteliers acquire, engage, and retain their next guest. The U.S. hotel industry (and airline) came back strong after 9/11 when travelers were afraid of terrorism. Navigating Crisis A Master List For Hoteliers In A Time Of Adversity . Regulatory Checklist for Liquor Operators When liquor and gaming premises are allowed to reopen, we want things to go as smoothly as possible. This team should be responsible for keeping a pulse on the evolving landscape, continually brainstorming adjustments to strategy, and presenting to internal stakeholders to take action. Booking.com and Expedia enforced a "force majeure policy" during March and have been frequently updating their policies. If your hotel is in a destination that is minimally impacted, put upcoming guests’ minds at ease that there have been limited or no cases. While hotels begin preparing for the initial rebound in travel demand, it's important to observe how travel demand spiked in markets that COVID-19 impacted first. She has been This information is to be used as a guideline and can be adapted to meet your specific spa needs. This checklist is intended to help hotels, lodging, and short-term rentals implement their plan to prevent the spread of COVID-19 in the workplace and is supplemental to the . Email: margaret@nextguest.com, Privacy Policy | Accessibility Statement | Site Map, Will be used in accordance to our Privacy Policy. The COVID … During times of crisis, hotels need to thoughtfully and swiftly develop a prevention plan, communicate to employees and guests, and make critical shifts to revenue management and digital strategies to ensure success. Regions affected by the SARS and MERS outbreaks were followed by similar bounce-backs. Available in A4 & US Sizes. This is a 11% increase from last year (59%). Therefore, hoteliers need to take the necessary steps to adequately prepare for recovery, while also setting proper expectations and KPIs. A pandemic … Considerations for your marketing plan: 9. As the Coronavirus (COVID-19) continues to disrupt travel and almost every other aspect of day-to-day life, the hospitality industry faces unprecedented challenges. In order to open, businesses must commit to complying with requirements of these checklists by filling out this short online form. Check if all hotel areas and facilities are clean, organized, and in good working condition. COVID-19 Hotel Safety and Security Inspection Checklist As hotels reopen, use this checklist to quickly examine the security measures and safety precautions within the premises. Please note that religious organizations and licensed health care providers are not required to use this form. Ensure Direct Bookings and a Healthy Distribution Mix: As travel demand starts to pick up and hotels that are closed are preparing to reopen, focusing on shifting distribution to the direct channel is one of the most effective ways to positively impact your bottom line. Since 2012 Setupmyhotel is helping hundreds of hoteliers around the world to set up their day to day hotel operations. For the full, more comprehensive COVID-19 Hotel Action Plan & Checklist, download our whitepaper. This data suggests that travel demand in the US will increase after social distancing guidelines and travel restrictions are lifted. Focus on Packages and Offers for the Right Feeder Markets and Booking Window: As mentioned in travel forecasts, demand from local feeder markets is expected to pick up before fly-in, and people are being cautious and booking travel 60-90 days out. Cleaning a Public Area. Evaluate the guest rooms and check if the mattresses are still firm and if the bedspreads are free from rips and stains. Cleaning a Guest Room. This can be out of necessity if your forecasts suggest the losses experienced at these low occupancy levels are not sustainable. Implement website content personalization based on customer segment, feeder market (local vs international), and website pathing behaviors. First Nations and Inuit Hope for Wellness Help Line. Create an automated marketing campaign for the anniversary of past guests' stay, prompting them to come back and relive the memories. Overall, your hotel should arm itself with an internal Coronavirus response team which includes a member from every department critical to your business. When cleaning all areas of your hotel, refer to your government’s guidance for disinfection and cleaning in non-healthcare public facilities against COVID-19 [iv]. October 20, 2020 . Phone: (212) 782-3764 For the full recovery strategy, download our COVID-19 Hotel Recovery Strategy eBook. 8. Sector Specific Workplace Safety Standards For Operators of Lodgings To Address COVID-19 (12.13.20) Operators of Lodgings Protocol Summary (12.13.20) Operators of Lodgings Checklist (12.13.20) Phase III Step 2 Hotels are no different. www.nextguest.com | [email protected], 1995-2020 Hospitality Net™ All rights reserved, download our COVID-19 Hotel Recovery Strategy eBook, Coronavirus: Impact on the Hospitality Industry. Be sure to address cancellation policies. Develop a Marketing Plan that Ramps up with Travel Demand: Strategizing a month-to-month marketing plan that progressively builds with the rise in travel demand over time will allow you to fuel the booking funnel and maximize revenue. ALICE has launched a new free product to help hoteliers operate more efficiently during COVID-19. 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